How to Implement an Omni-channel Strategy

摘要

The term "omni-channel" is distinct from "multichannel" in that the former describes a "seamless path" by which retailers deliver their goods to the consumer, whether through the internet or brick-and- mortar stores. It entails the transfer of both physical goods and information, says Thomas. In pursuing an omni-channel strategy, companies need to keep several things in mind. One is the "push" component-the setting up of resources for order fulfillment. The second is the "pull" aspect-how the merchandiser actually carries out orders in the most efficient way possible.'