Quicker Parts Delivery Helps Motorcycle Maker Ride to the Top

摘要

With an estimated 63 percent share of the market for new motorcycles in Mexico, the Italika brand is king of the hill in that country, and it is zooming into prominence in several other Latin American countries as well. But its partners have aided Italika quite a bit in its climb to the top, not least of which is Damco. Today, Italika's stable of products includes at least five motorcycle models, ranging from 90cc to 200c, rated from 5hp to 15hp. It also offers scooters and off-road ATVs. In it earliest days, the vehicles were jointly designed by South Korea's Hyosung, and they were assembled from parts manu-factured in South Korea and China. Today's product line is designed entirely in Mexico, and assembly, also in Mexico, is from parts sourced from China alone.