The highly competitive pharmaceutical industry is innovating rapidly to meet the changing needs of an aging U.S. population. More than 10,000 baby boomers are turning 65 every day, a pattern that will continue for at least 14 years and equating to over 50 million by the year 2029. As such, how and where consumers obtain and receive Pharmaceuticals will change, and logistics will be a driving force behind these movements.
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