How Consumer Products Companies Can Cope With Growing Supply-Chain Complexity

摘要

Consider some of the upheavals facing consumer products manufacturers today: Customer experience. Shoppers have a multitude of ways in which they can access, research and purchase products. They can visit traditional brick-and-mortar stores, club stores and "big-box" locations. They can buy on the web and with their smartphones and tablets. They still listen to radio, watch ads and even frequent dedicated shopping networks on TV. Homes, phones and even cars are now virtual department stores. This makes tracking demand and preferences extremely complex for consumer product companies, and increases their channels for fulfillment.