Digital Transformation to Put the Consumer Back in Consumer Packaged Goods

摘要

The lines between consumer products and retail are more blurred than ever. But for large CPG companies, the challenge remains to create seamless, responsive supply networks optimized to sense demand and respond efficiently, whether shipping to a major retailer or an individual customer. The next five years will see increased adoption of digital technology, heightened M&A activity, and new competition from unexpected sources, all jockeying for a place in customers' homes.