Major brands like Walmart, Microsoft and McDonald's realize that true sustainability can only be obtained through cooperation among all supply chain partners, well beyond the walls of the executive suite. So many have undertaken the task of auditing the entities involved in getting their products to market. Step one lies in creating transparency, a word that can be anything but transparent in meaning when it comes to acquiring insight into the operations of one's partners. Yet having achieved that initial goal, companies must then define precisely what they expect of those partners, in terms of specific initiatives aimed at greening the supply chain.
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