Research notes and commentaries: Mapping technological capabilities into Product markets and competitive Advantage: The case of cholesterol drugs

摘要

While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I iullustrate how the model can be used to estimate customer value and com- petitive advantage from technological capabilities.