RECONCEPTUALIZING COMPETITIVE DYNAMICS: A MULTIDIMENSIONAL FRAMEWORK

摘要

Competitive dynamics research, despite progress, lacks a conceptual framework that can extend the field's reach to address today's environment. Increasing stakeholder power and globalization are but two of the organizational and economic forces compelling a broader conceptualization of competition. Our framework expands competitive dynamics along five dimensions-aims of competition, mode of competing, roster of actors, action toolkit, and time horizon of interaction-that prove useful for contrasting the rivalrous and competitive-cooperative modes and a new approach we call relational competition. We draw conjectures about the moderators, such as industry and culture, that determine the appropriateness of these forms of interaction, and conclude by relating our method to three discrete perspectives: the configurational, transaction cost, and stakeholder views.