The huge upsurge in online retailing in the late 1990s made many believe that the future had come early. Pundits predicted the decline of traditional retailing and fledgling companies achieved incredible stock values on the strength of ideas not products. However, within a few years the bubble had burst not only leaving disillusioned customers and investors but also prompting a massive rethink about e-commerce in general. Now the euphoria has evaporated it's clear that DotCom failure and success both depend on old-fashioned business know-how, technical expertise and understanding the new medium.
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