'The unreasonable power of creativity': Robert Senior, CEO, EMEA at Saatchi and Saatchi Fallon Group, on how ideas are crucial to a more positive future

摘要

Robert Senior possesses an unshakable faith in the importance of creativity.And it is contagious. In a talk entitled "The science of creativity" at a recent Leaders In Business event in London, Senior spoke about the challenges facing the creative industries, but the implications went far beyond advertising.