Fashion conscious or eco-conscious?

摘要

Many people in developed countries - mothers in particular - worry about the environment and the state of the world in which their children are growing up. In the food industry, supermarkets work hard to align their image with consumers' sustainable preferences. Sales of organic foods are increasing; there is widespread recognition of Fairtrade branding and understanding of food miles as a measure of sustainability. Strange, then, that so few clothing retailers make any effort to deal with consumer concerns about the environmental impact of fashion production or the exploitation of garment workers.