Complex business models: Pacorini at the edge of chaos

摘要

Sustainable and long-lasting companies necessarily position themselves at the edge of chaos and evolve their business models in order to maintain a mix of efficiency and creativity. Organizations dealing with complexity necessarily position themselves at the edge of chaos, always swaying between order and disorder. Two opposite cycles ("sharing cycle" oriented toward efficiency and "creative cycle" oriented toward innovation) should be balanced dynamically and along time by organizations that want to evolve. We investigated business model evolution after external discontinuities, showing that sustainable and long-lasting companies try to find an equilibrium between order and disorder, predictability and unpredictability, standardization, and innovation.