Satellite Technology Making New Inroads in Advertising

摘要

Satellite technology is finding a new niche in the retail business as store owners turn to new forms of advertising such as the use of high-definition TV screens to catch the attention of shoppers. While such screens already are in use by stores that run ads over and over by replaying DVDs or videotapes, industry officials say satellites are making it possible to change the advertising message much more frequendy from a single central location. Companies even foresee a day in the not-too-distant future where the combination of satellite, Internet and other technology will make it possible for a retailer to target TV messages in their stores to individual shoppers by using their satellite and Internet systems in conjunction with radio frequency identification (RFID) technology, small sensors that can be programmed to perform a variety of tasks.