Zero In On Your Strengths

摘要

Here's an interesting statistic: Although more than 80% of businesses believe that their products and services are truly differentiable, only 8% of their customers agree. That's a huge disparity, not to mention a huge challenge, for businesses interested in customer retention and loyalty. When two businesses are seen as identical, loyalty (not surprisingly) goes out the window. This is the point at which price, convenience and location begin to outweigh any perceived benefits that your products and services may bring. I liken this to the Coke and Pepsi battle: Most soda drinkers have a strong preference for one or the other.