Virtual presenter (VP) systems now feature data analytics to deliver targeted messages to customers and enhance the company's product or service offerings based on customer feedback. The projection of life-sized animations onto mannequins or other surfaces is not new, but when coupled with data analytics, an intelligent VP offers opportunities beyond the wow factor and the ability to engage viewers. It can provide brands and companies with valuable information about consumer behavior, and the data can be useful in shaping business strategy. These systems also provide a lens into the future of human-machine interaction.
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