So Much Eye Candy!

摘要

I'm writing this one day after my 26th consecutive InfoComm show, and there's a lot to process. Attendance appeared to be strong, and the Orange County Convention Center in Orlando FL was chock full of booths from one end to the other. AVTXA, which runs the InfoComm show, has notably shifted its messaging in recent years. It has gone from, "Look at all the cool technology our industry offers!" to "Look at all the cool things we can do with our technology!" Even the acronym that is the association's name reflects the shift; AVIXA stands for the Audiovisual and Integrated Experience Association. And "experience" was the preferred messaging across all the booths by which I walked and into which I stepped.