Dylan Jones - Super-stylish Scribbler And Editor Of Gq-speaks Of His Remarkable Respect For The Armed Forces

摘要

Ten years ago when Dylan Jones strode into the stylish offices of GQ magazine, the "lad's mag" phenomenon was already in full swing. Titles such as Loaded, FHM and Maxim were flying off the shelves as publishers realised there was a whole untapped market of men wanting to read something other than a top-shelf sizzler. Suddenly the already well-established and upmarket GQ had a range of pretenders to the throne, a challenge that 48-year-old Jones found irresistible. "When I arrived the magazine needed a certain amount of reinvention because in the 1990s there was an upsurge of lad's mags," he recalled. "It was difficult for us to keep our head above water. "We were basically operating at the other end of the market. GQ was renowned for lots of things, great photography, great lifestyle but what it wasn't renowned for was its journalism. What we needed was the best journalists that we could afford."