Solar Marketing Part 3: More Solar Marketing Tools

摘要

In this article I continue the process of defining and selecting tools for your "marketing tool box" that I began in my last arti- cle. My goal is to provide you a wide range of marketing strategy "tools" from which to choose. Some of these tools ensure your business' survivability. You can pick and choose others to grow your business. Determine your market niche. What products do you intend to provide? What type and range of services? Are you going to be a provider of only components or a photovoltaic (PV) system integrator or system installer? What segment of the market do you want? Remote homes? PV grid-tie? Telecommunication? Water pumping? Recreation vehicles? Be careful to take on only what you can handle. It is good to push your limits, but sometimes it can be fatal to your business to try doing more than you can manage.