A Cloud Storage Service Quality Trust Model

摘要

The quality of cloud storage services involves the quality of vendors and the quality of service outcomes; its effectiveness is mirrored by trust of the services. This study posits and empirically tests a new model that examines service vendor quality, service outcome quality, and trust as drivers of cloud storage services: the quality trust model (QTM). Data from an online survey of 355 respondents were used to test the research model. The results show that service vendor quality and service outcome quality influence trust, which is positively correlated with intention. However, vendor quality appears less salient than outcome quality in motivating usage of cloud storage services. The authors discuss the implications of the model and findings for practitioners searching for solutions in driving user participation, as well as for academics investigating the roles of vendor quality, outcome quality, and trust at the individual level of decision-making behavior.