Monster Energy hits UAE

摘要

Agathia Group, which is already very active in the soft drinks sector has taken on the distribution franchise for Monster Energy. "This is a bold, eye-catching brand that is proving popular across the world, and is therefore an exciting addition to Agthia's growing portfolio of products," says Fasahat Beg, General Manager of Agthia's consumer business division. "As we diversify and expand our range of beverages, this agreement opens the door to the important segment of energy-based beverages." Agathia will be leveraging Monster Energy's well known sponsorships of sports teams and events to enhance consumer awareness of the brand.