Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

Alan Andreasen; Nancy Lee; Michael Rothschild

首页> 外文期刊>Social Marketing Quarterly >Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

【24h】

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

机译：对2007年AMA营销定义的进一步思考及其对社会营销的启示。

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

This Article does not have an abstract.

机译：本文没有摘要。

著录项

来源
《Social Marketing Quarterly》 |2008年第2期|p.101-104|共4页
作者
Alan Andreasen; Nancy Lee; Michael Rothschild;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 23:39:06

相似文献

外文文献
中文文献
专利

1. Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing [J] . Stephen Dann Social Marketing Quarterly . 2008,第2期

机译：美国市场营销协会（2007）社会营销定义的改编和采用
2. Redefining social marketing with contemporary commercial marketing definitions [J] . Stephen Dann Journal of Business Research . 2010,第2期

机译：用当代商业营销定义重新定义社会营销
3. AMA's definition of marketing stirs debate [J] . B to B . 2008,第2期

机译：AMA对营销的定义引起争议
4. COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY USING SOCIAL MEDIA: IMPLICATIONS FOR MARKETING STRATEGISTS [C] . Amy Lyes, Nitha Palakshappa, Sandy Bulmer AMA Summer Educators Conference . 2013

机译：使用社交媒体沟通企业社会责任：营销策略师的影响
5. B?R PAZARLAMA ARACI OLARAK SOSYAL MEDYA;SPOR MARKALARININ SOSYAL MEDYA PAZARLAMALARININ üN?VERS?TE ??RENC?LER? SATIN ALMA DAVRANI?LARI üZER?NE ETK?S?=Social Media as a Marketing Tool: The Effect of Sports Brands’Social Media Marketing on Purchase Behav [D] . Karabakan, Ferit. 2020

机译：社交媒体作为B？r营销工具;体育品牌的社交媒体营销的堕落？vers？te？什么效果？什么效果？s？=社交媒体营销工具：体育品牌媒体营销购买Beav的效果
6. Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention [O] . Erwin J. Tan, Elizabeth K. Tanner, Teresa E. Seeman, 2010

机译：通过老年人志愿服务营销公共卫生：体验团作为社会营销干预手段
7. The American Marketing Association’s 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society [O] . Gregory T. Gundlach, Professor Of 2007

机译：美国营销协会2004年对营销的定义：对其对学术的影响以及营销在社会中的作用和责任的观点

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

摘要

著录项

相似文献

相关主题

期刊订阅