An e-commerce-oriented creditworthiness service

摘要

A dedicated creditworthiness service is required for e-commerce trades to be conducted as with credit in traditional trades. Compared with traditional trades, e-commerce trading provides users with rich information and comments on the products and vendors, albeit sometimes bedevilled with false and fallacious information. Based on this observation, the dedicated e-commerce creditworthiness model is supposed to incorporate online comments while overcoming the effects of such fallacious information. The objective is to provide e-commerce participants with authentic, reliable descriptions of the vendors and their products. The authors have proposed a dedicated creditworthiness model and cloud service for e-commerce. The basic principle of the creditworthiness service is to register the basic description of products and vendors for authenticity, collect online and professional comments for reliability, and calculate the certified credentials or certificates for ability or quality. This article provides a technical framework for e-commerce creditworthiness. The creditworthiness models, algorithms, and tools are discussed. A prototype of this creditworthiness cloud service has been developed and applied to several sectors of e-commerce as pilot projects.