The benefits of unified branding

摘要

Last year was a successful second full year of operation for the new umbrella brand MercMarine, demonstrating that unified thinking and exploitation of group synergies has helped its shipowning, crew management, ship management and maritime training arms immensely. 'It was particularly a good year for the crewing sector as we experienced significant growth within our current clientele, while adding four new clients to our crew management portfolio,' says MercMarine group ceo and md Thomas Kriwat.