The Roller Coaster Ride Driving Your Fundraising Efforts in the New Era

摘要

Every nonprofit, even those without a ticket, jumped (or perhaps were pushed) onto a roller coaster when fundraising moved from the bake sale to other, more effective methods of garnering support. The ride's been a harrowing one for most. On the first lift hill (coaster lingo for that initial path heading to the sky), the cars full of nonprofits and their constituents climbed up and up, until they reached the top, right before the first drop. Then down the cars went, into a sea of new ways in which constituents could connect to their nonprofits. The unprepared either closed their eyes or watched constituents connect to other, more agile, nonprofits. And agility means ready to meet constituents in this new place where the 21st century has taken all of us in one short, shallow breath - online.