Mail Shop in a Box, part Ⅳ: Software, Computer Options

摘要

One of the first decisions faced by print shop owners entering the mailing business is whether to invest in dedicated mail list management software. This is a major decision because professional-level software is an expenditure of at least $700 and perhaps as much as $3,000, plus another $ 1,200 annually to maintain CASS (Coding Accuracy Support System) capability. Less-expensive software can be tempting. On the surface, such programs appear to be adequate, because they can sort addresses by ZIP Code and might even presort and correct addresses. Why, then, make the investment in professional-level mail list management software? The answer lies in understanding the components of mail list management software and the purpose each serves.