To start with, we really like the name of this Innovator. After that, though, we really like what this creatively named company does. The problem is quite straightforward. In an age of BYOD, comingling personal apps and data with organizational apps and data is almost a given. There are things that one can do, of course, but they depend on the capabilities and will of the users. The real solution to this challenge is the solution to all policy challenges in information assurance: Make a policy and then enforce it through technical means. Don't depend on the user to do anything. Make it simple for them.
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