Off and Running

摘要

Adolf ("Adi") Dassler, founder of the company that became adidas-Salomon (adidas), began crafting shoes in 1920. His vision: to provide every athlete with the best footwear for his or her individual sport. German athletes first displayed his shoes at the 1928 Amsterdam Olympics. At the 1936 Olympics in Berlin, American Jesse Owens won four gold medals in Dassler's shoes. Building its brand on "passion for sport," adidas prides itself on an unrelenting work ethic, strong international roots, and an active management style.