Increase Your Odds In Cyberspace

摘要

Sweepstakes, games of chance and skill contests are more popular than ever as marketers eagerly use them to attract consumers to their Web site. But beware: These types of promotions have always been subject to intense legal and regulatory scrutiny, and now marketers must grapple with a "host of new issues unique to on-line media. Understanding where the legal pitfalls lie will increase your chances of conducting a winning electronic promotional game.