Reaching Generation X

摘要

As Baby Boomers approach retirement, smart marketers have recognized the shift to a new generation of consumers-one with an annual purchasing power of more than $200 billion, according to a study by the NPD Group Inc., Port Washington, N. Y. They've been dubbed Generation X, slackers and baby busters, but no matter what their moniker, one fact is undeniable: These 46 million Americans born between 1965 and 1975 are fast becoming the primary market in most every product category.