Teamwork Gains Higher Display ROI

摘要

In French, ROI means "king." In business, it means return on investment and should rule all your point-of-purchase decisions. Too often, display concepts are immediately evaluated by asking, "What does it cost?" and "How attention-getting is it?" By themselves, these questions are meaningless. The bottom line must be, "What will I get back for what I paid?" Maximizing a display's ROI starts with getting your whole team involved from the beginning. Your marketing, sales and purchasing groups, plus your supplier. They all must have the same understanding of the display's requirements and agree on their feasibility.