Objective news stories, television sound bites and social media abbreviations have dumbed down human communication. What happened to language that is creative and thought-provoking and inspirational? It doesn't matter if you write business reports, emails or Facebook posts, there are daily rhetorical opportunities for language that is more meaningful than "Go for it" and "LOL." On the Sublime is a rhetorical text written between the first and fourth centuries and attributed to Cassius Longinus. Today it remains the primary text on how to achieve exalted human expression.
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