Form, said American architect Louis Sullivan, should follow function1. But what if part of an object's function is simply to be visually appealing, to delight, to enhance the built environment with its presence? The question is of special relevance to design professionals such as architects, engineers, and product designers. Their work environment can be an extension of their identity and professional ethos - an advertisement for their creative brand. Design thinking is now a respected philosophy and a problem-solving approach. It involves taking the principles of design - solving problems with reference to the challenge, the user experience and the available materials, then iterating your way to a solution - and applying them to a whole range of challenges in different areas of life. Most clients today arguably expect the workspaces of their creative agencies and professionals to reflect their aesthetic ethos and design-led skills. And the growing prominence of disciplines such as design-led thinking makes it even more important for certain design professionals to live up to their customers' aesthetic expectations. It's a matter of branding and brand advertising. 'Our research shows designers want the things they use in their professional lives to fit in with their aesthetic ethos,' said Colin Easton, large format printing channel manager at HP UK. 'That's why we've created the HP DesignJet Studio Printer series, which is designed specifically for creative professionals who need everything in their office or workspace to meet the highest standards of design.'
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