Is It True? Yes — Prevention Does Not Sell On TV

摘要

How many times have you heard the statement, "Prevention does not sell on TV"? How many times has the response to that statement been, "Yes, but my product is different. It is so unique that it will sell millions and millions on TV, and I'm going to prove it." There is always an exception to the rule. The exception is what makes you second-guess yourself when you're trying to make that very important decision on whether or not to produce a commercial and sell your product on TV. You hear things like: "This product is different. It doesn't conform to the traditional rules." Of course, those are the rules we have proven time and time again in this fickle business of selling products via DRTV.