Still Wondering About Dr? Ask The True Believers In Housewares

摘要

The history of the housewares market in the direct response marketing field is, perhaps, longer and more .storied than any other vertical. Since television's advent in the late 1940s, when on-screen product demonstrations became commonplace, the housewares market has been full of true believers in the power of direct response. In fact, the very first 30-minute demonstration "infomercial" in those early days of television was Arnold Morris Arnold s Kitchen Gourmet. Since then, TV has always been the best medium for the incredible demonstrability of the best housewares products - from cooking products to cleaning items and everything in between. And though the list of successful housewares products that began in the direct response world is long - from OxiClean to the George Foreman Grill to just about Ron Popeil's entire oeuvre - major branders in the housewares space have always been among the leaders in combining the power and measurability of direct response with the emotional power of branding.