Live TV Viewing Down 12 Minutes; Overall Screen Time Rises

摘要

Live TV consumption dropped from four hours and 44 minutes to four hours and 32 minutes per day from the third quarter of 2013 to the third quarter of 2014, according to Nielsen's total audience report. Overall, Americans spent a little more than 141 hours a month connecting with traditional television in third-quarter 2014. Adults 65 and older spent 211 hours a month - the most of any viewing group - while teens 12-17 spent the least time, at 89 hours. However, overall screen time is up. Time-shifted viewing rose to 30 minutes per day from 28 minutes, and time spent using a smartphone jumped to one hour and 33 minutes from one hour and 10 minutes. Time spent on a computer with the Internet rose to one hour and six minutes from one hour. Subscription video-on-demand, now in 40 percent of homes, is up 19 percent. Nielsen says the effect of putting current shows on streaming services like Netflix is a mixed bag. In some cases the ability to catch up on previous seasons boosts ratings. But in other cases, traditional ad supported viewing has gone down.