Pricing Decrease Keys 3Q Long-Form DRTV Billings Decline

摘要

For the second consecutive quarter, long-form DRTV media billings decreased -this time by $22.7 million year-over-year to register a third-quarter 2016 total of $192,157,100. The 10.6- percent loss leaves total spending in the first three quarters of 2016 about 3 percent shy of the first nine months of 2015 according to Response's own research. The big story, though, was lower pricing across the board for a 28:30 block of time, especially in the satellite and U.S. Hispanic marketplaces. This drove an expansion in time slots purchased in both outlets - with one category in particular pushing up satellite's time slot balance.