OUTREACH FOR THE STARS

摘要

I freely admit it: I have launched some truly poor communications campaigns for the recycling programs I've operated. But the good news is I'm rehabilitated. It typically happened in the spring, when workloads were crushing, program improvements were in full swing, material quantities were cranking up and all manner of official reports were due. My calendar would let me know it was time to inform the public about a special collection event, or perhaps to remind residents about the services we offered. I'd have every intention of updating the truly wretched springtime flier I created my first month on the job, a quasi-advertisement that was a direct descendant of the campaign that had been run since the launch of the program. A voice in the back of my head would scream, "Don't send this!" But, regrettably, bowing to an overflowing plate, I'd approve it anyway, check the task off my list and move on.