Designing the Qualitative and Textual Input User Interface

摘要

A few software companies offer strategic valuation portfolio systems, which differ from the many project portfolio offerings. These strategic valuation systems focus on strategic decisions, and their usage is in the hands of a relatively small number of managers and skilled analysts who provide arm's-length assessments coupled with business modeling savvy that assures that the portfolio data is independent, unbiased, and reasonably perspicacious. These systems must manage very early-stage concepts that have scant quantitative data. Most strategic valuation portfolio systems solve this challenge by using scored qualitative (quasi-quantitative) assessments augmented by weighting mechanisms. In many respects these methods are similar to well-known AHP techniques, much like the IRI anchor scales (Scriven 2001). This approach'works well for managers who understand the concepts and the strategic field. However, when the strategic portfolio is integrated with ideation events and there are scores or hundreds of concepts to evaluate, time constraints prevent most managers from making informed assessments.