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Ensuring product quality: luxury clusters in cognac and leather

机译:确保产品质量:干邑和皮革的豪华群

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This paper analyses the theoretical and empirical specificities of clusters in luxury industries. These clusters are rooted in rich traditional regions and differ from classic clusters through unique projects based on excellence and 'artification'. We use a comparative case study of two French luxury clusters: spirits in Cognac and leather in Perigord-Limousin, Nouvelle-Aquitaine, to examine the attributes that are unique to a particular luxury cluster. Interviews with actors for their perceptions of the effects of agglomeration show that quality guarantee is perceived as the most important effect of agglomeration in luxury clusters.
机译:本文分析了奢侈品行业集群的理论和经验特异性。这些集群植根于丰富的传统地区,并通过基于卓越和“艺术”的独特项目与经典群集不同。我们使用对两种法国豪华群的比较案例研究:在佩维尔 - 阿基坦的Perigord-Lumousin的干酪和皮革中的精神,检查特定奢侈群众独有的属性。与演员的看法采访他们对集聚效果的看法表明,质量保证被认为是奢侈品集群中的最重要影响。

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