Dictionary of Strategy: Strategic Management A-Z

摘要

In the preface, author Louise Kelly expresses her hope that "the dictionary is full of information and provides a nice balance of theory and example". The greatest strategy decision ever, Kelly and co-author Booth believe, was made by General Motors. Simply, the strategy ran: build a car for every pocketbook, change the model every year. In 1962, an analysis of this decision informed the now famous book by Alfred Chandler, Strategy and Structure. This work asked the question, which came first, the strategy or the structure required to implement the strategy. This dictionary aims to decode the language of strategy since the publication of that first seminal text. Strategy is a difficult and fairly recent subject area within the world of business, although in a military sense it is as old as war itself.