One of the Cheapest (Or Most Expensive) Forms of Advertising

摘要

Referrals can be the cheapest form of advertising. They can also be the most expensive form of advertising. Why? When you do a good job, a few people may talk about it to their friends, relatives, and neighbors. If you do a poor job, make them mad, or can't satisfy a client, that person will tell everyone they know never to use your company again and explain why. That type of advertising is incredibly expensive and damaging.