Large Rabbits, Small Hats: Maximizing your marketing budget

摘要

What do you do when you don't have huge advertising budgets? How do you "compete" with the "big boys?" How do you make each dollar as efficient and as effective as possible? You "pull a large rabbit out of a small hat." First, refrain from doing one of the greatest marketing sins-sending only one marketing message. With the amount of advertisements that your target client is bombarded with every month, doing something once will probably not be effective. You'll start thinking "marketing doesn't work." And that's probably true if you only do it once.