In two experiments we examined whether the appearance of a new object has attentional priority over disappearance. Previous failures to show differences are possibly due to onsets and offsets always being presented as a sole visual transient. Rather than presenting each alone, we presented onset and offset singletons simultaneously with a display-wide luminance transient in order to force each to compete with other visual events. Results from Experiment 1 showed that targets associated with onsets accrued a reaction time benefit whilst targets associated with offsets did not. Experiment 2 showed that onsets attracted attention even when observers were attentionally set to look for offset. By contrast, offsets needed a relevant attentional set in order to attract attention. We argue that the appearance of an object has attentional priority over disappearance.
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