CEMEX have just announced the UK launch of 'The IUCN Red List: 50 Years of Conservation' - the latest in the company's conservation book series; an initiative which dates back to 1993 and was launched following the United Nations Rio Earth Summit, to help conserve the world's natural resources. 'The IUCN Red List: 50 Years of Conservation' has been developed in partnership with the International Union for the Conservation of Nature (IUCN), the world's oldest and largest global conservation organization, and a longstanding CEMEX partner. Using the power of photography and words by environmentalists to promote preservation and conservation, the book seeks to raise awareness of the most threatened species around the world, and to guide conservation action and policy decisions both now and in the future.
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