Philip B. "Phil" Crosby was born in Wheeling, WV. Crosby was a businessman and author who contributed to management theory and quality management practices. He is widely recognized for promoting the concept of zero defects and for defining quality as conformance to requirements. Crosby is credited with reinforcing the message, "Do things right the first time." He also became well known for acquaint-ing quality professionals with the following theories: The price of nonconformance is a measure of poor quality; prevention is a means to eliminate quality problems; leadership is a require-ment to make progress; teamwork is the principle for work; and customer requirements define the standard of quality performance.
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