A certain amount of zeal and faith marks all new technologies. Technologies, however, advance the greatest when the need is the greatest. Most assuredly, the North American forest-products industry faces such a need, contending with low prices, rising costs and ferocious global competition. Its saviour might be biorefining - a fairly new business model that promises to truly transform the pulp and paper industry, and in the process return it to its glory days of sustained profitability not seen since the late 1970s.
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