Benchmarking for success: FPInnovations' report on kraft pulps

摘要

One of the most significant barriers to growth is the inability to adapt to changing markets, environments and competition. Understanding your competitive position is highly important and failure to evaluate and adapt can make a company insignificant in the global arena. It is therefore critical to benchmark - to compare your performance against a practice standard established by a respectable organization. In the pulp sector, major changes have been occurring in the past decade in kraft market pulp production and applications. In particular, production is moving to South America and Southeast Asia, while markets are shifting to Asia. Northern bleached softwood kraft is increasingly used in specialty tissue and towel products, which are gradually replacing the more traditional printing and writing grades.