Technology has upended the world of advertising and corporate America is struggling to keep up. The struggle may loom even greater for regulated electric and gas utilities, which are usually - and understandably - not first, or even early, adopters. Think about your own use of personal technology and how dependent you have become on your smartphone and your tablet. Or consider the stats. According to consumer-habits expert Nielsen, 71 percent of Americans own a smartphone. That's 171.5 million of us. And we're not just talking and texting. More than 60 percent of online traffic now comes from smart-phones, according to comScore. Earlier this year Google updated its algorithms to penalize any non-mobile-compliant websites.
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