Retail parks must divide to conquer the out-of-town market

摘要

Whisper it quietly, but the out-of-town retail sector is splitting in two: those parks that require dominance and experience to succeed in their catchment - much in the same way as a shopping centre - and those parks that fulfil the convenience model. Position your park successfully and you are set to succeed, but fail to recognise the difference and you could be investing significant capital at a "convenience park" or under-investing in a "shopping park".