When I moved to Shoreditch 30 years ago, there was nobody there. Back then, Shoreditch was perfect for creative people like me because it had big spaces in old and beautiful buildings that were really cheap, it was edgy, and risky. That's why Shoreditch is what it is now. No one planned for it to be that way, and we didn't all decide to move there together." London's infamous East End is the perfect place to start a debate on the future of the city, and not just because of its rising fortunes as a thriving artistic district. More importantly, the observations of Steve Edge, founder and creative director of brand business Edge Design, on Shoreditch's organic evolution proves that the challenge of replicating its success elsewhere in the city is not straightforward.
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